Harnessing the full power of Drupal 7, the brand new MyCommerce platform delivered the first premier, global brand to launch using Drupal Commerce. The brief was as tough as the events themselves. Deliver a next-generation platform for the world's leading endurance and obstacle events. Running 54 events around the globe in 2013, the spotlight was on us to deliver a world-class shopping experience with the backend operations to match. Featuring a revolutionary architecture and data structure, and implementing cutting-edge technologies such as Twitter Bootstrap and HTML 5, the new store was launched to the world on January 15th, 2013, three days before the opening Tough Mudder event in Melbourne, Australia.